Advertisement Comparison Essay -- essays research papers

Advertising is the chief profitable industry in the United States today. Billboards, signs, magazines, newspapers, radios, televisions, and computers are just some of the places where advertisements are found. At the heart of any one company’s advertising campaign is the consumer. The consumer has complete control of their own money and can choose to buy any product or service they desire. Advertising does not control the consumers on what they buy. It only informs them on what they can buy. This is known as consumer sovereignty. It is the responsibility of the company to develop an advertising campaign that generates a demand for their product or service. A company usually promotes a product or service by means of appealing to a particular group in society. For example, an advertisement’s target audience could be men between the ages of 25 and 40 or children between the ages of 5 and 10. There are basic needs that all of us, as humans, share and the advertisement agen cies incorporate them into their ads. The most dominant needs include sex, affiliation, nurture, guidance, aggression, achievement, dominance, prominence, and attention. An advertisement can appeal to one or more of these needs through the use of colors, words, expressions, and statures illustrated in the ad. A comparison of two advertisements for the same product, but different brand names, will allow one to better understand how a company uses different human needs to sell their product. Two coffee ads, one for Cafà © Vienna and one for Millstone, will be compared to determine the dominant strategy that each uses to create a desire to buy. The ad for Cafà © Vienna coffee uses the need for guidance to appeal to middle age coffee drinkers. In contrast, the need for achievement is what attracts middle age coffee drinkers to Millstone brand coffee.   Ã‚  Ã‚  Ã‚  Ã‚  The colors observed in the coffee ads are supportive of the individual needs they appeal to. The Cafà © Vienna ad has a color fade effect to it. It starts with dark black and deep orange and fades to a light yellow almost white in the center. This supports the need for guidance because the use of color gives the person reading it a sense that they are being lead towards the light at the end of a tunnel. On the other hand, the bright reds, blues, whites, and yellows found in the Millstone ad support the need for achievement. The... ...nd coffees. Although these ads were for the same product, the companies involved used very different strategies to lure consumers to their product. The Cafà © Vienna advertisement appealed to our need for guidance, while the Millstone ad appealed to our need for achievement. Each advertisement appealed to a human need through the use of colors, words, expressions, and illustrations. All advertisements are planned out and target a specific group in society. The target audience for the coffee ads were middle age men or women who drink coffee. Advertisements effect every person everywhere and reflect the attitude of our society. That is why we must understand the concepts behind advertising. No one can predict what new forms advertising may take in the future. But the rapidly increasing cost of acquiring new customers makes one thing certain. Advertisers will seek to hold onto current customers by forming closer relationships with them and by tailoring products, services, and adver tising messages to meet their individual needs. So while advertising will continue to encourage people to consume, it will also help provide them with products and services more likely to satisfy their needs.

Politics and Money Essay -- What is Politics?

The late Alabama governor George Wallace once said, "There's not a dime's worth of difference between Republicans and Democrats." Both Republicans and Democrats agree on taking our money. Where they differ is what to spend it on. A Democrat agrees to take our earnings and give them to cities and poor people. A Republican agrees to take our earnings and give them to farmers and failing businesses. Republicans have dominated both houses of Congress since 1994, a year when federal spending was $1.5 trillion. Less than a decade later federal spending in 2002 was over $2.1 trillion, a 37 percent increase. Some politicians might argue that the war on terrorism has been responsible for the massive spending increase. That's nonsense! According to a recent report titled Most New Spending Since 2001 Unrelated to the War on Terrorism by Brian Riedl, a research fellow at the Heritage Foundation, over half of all new spending since 2001 has been unrelated to defense and the 9/11 attacks. Just from 2001 through 2003, federal spending increased $296 billion, of which: $100 billion (34%) went to national defense; $32 billion (11%) went to 9/11 costs, such as homeland security, International aid, and rebuilding damage done by the 9/11 attacks. About · $164 billion (55%) went to spending completely unrelated to either defense or terrorist attacks. Most of the spending represents government t aking the earnings of one American and giving it to another American. Such acts are little more than legalized theft. How did legalized theft become so acceptable for it is not part of our history? Let's look at some of that history. In 1794, James Madison, the acknowledged father of our Constitution, wrote disapprovingly of a $15,000 appropriation for Fren... ...e; it's the American people. Politicians are elected to office on the promise that they will deliver to one group of Americans the earnings that belong to another group of Americans or they will confer a special privilege on one group of Americans that will be denied another. A politician who disavows this practice will not be elected or if elected run out of office and the reason is simple. If a politician doesn't use his office to deliver another American's earnings to his constituency, it doesn't mean that his constituency will pay lower federal taxes. It only means another state's citizens will enjoy the loot. Thus, when legalized theft becomes routine it pays for everyone to participate. Those not participating will end up as losers. While becoming a recipient of stolen property is optimal for the individual, it spells devastation for the nation as a whole.

Helen of Troy Fact vs. Fiction Essay

Together, in the spur of the moment, they ran. The walls they enclosed themselves in, along with all of Troy, protected them as the ships launched and war erupted. Helen of Troy’s story of love and deceit inspired authors, such as Homer and Tisias, to write about the war caused by one woman and her act of betrayal towards her husband. As history goes and passes, questions arise as to whom exactly was Helen of Troy, and was she even real. Is the story true about the women who had â€Å"the face that launched a thousand ships† or is the mythological legend narrated as a make-believe tale expressed by the authors of past millennia? The epic tale of Helen of Troy has been told for three thousand years, since 1200 B.C.E. Before the 19th century, Helen of Troy was thought of as a myth written by the Roman author, Virgil, in the _Aeneid,_ and the Greek poet, Homer, in the _Iliad_ and _Odyssey_. However, in the late 1800’s, an archaeologist discovered the lost city of Troy in Turkey. The discovery not only supported the writings of Homer and Virgil, but was based off clues from Homer. Maps of Turkey show evidential proof of Troy and its location. There are three main aspects of the existence of Troy, Sparta, and maybe even Helen herself: literacy, historical, and archaeological. Exactly, who was Helen of Troy? There are three main versions of Helen of Troy: mythological Helen of Troy, goddess Helen, the daughter of Zeus, and Helen the historical figure. In myths, Helen of Troy can be found as the heroine in epics. In Homer’s Iliad, she was the main cause of the Trojan War. As a goddess, it’s only natural that Helen would have sanctuaries made for her. Sanctuaries could be found in ancient Greece, Palestine, Sicily, Turkey (where Troy was said to be located), and Egypt. Helen was thought of as a divine figure because she represented beauty, sexual attraction, and the troubling power of women. If one were to examine and research Helen’s  entire story, he or she would discover that her story relates to the events that occurred during the Bronze Age. Real or not, Helen of Troy had a tremendous impact on the lives of people that knew of her. In Greek mythology, Helen of Troy was the daughter of the god, Zeus, and the mortal human being, Leda. When Helen’s parents came across each other, Zeus was in the form of a swan and was being chased by an eagle. They collided into one another, and soon they began to fall in love and had a child. Leda’s baby came from an egg, in which Helen was hatched. Even as a child, Helen was the fairest in all of Greece. One day, she was captured by Theseus, an Athenian who pledged he would wed the daughter of Zeus. Helen’s twin brothers, Castor and Pollex, had to rescue her and take her back to Sparta. When Helen got older, she was still the fairest and was wanted by all the men, but she married Menelaus who then became the king of Sparta. Some years later, Paris, a Trojan prince, was promised Helen by the Greek goddess, Aphrodite. He traveled to Sparta to receive his bride, even though she was already betrothed. Paris seduced Helen, and he escorted her back to Troy with him. When Menelaus noticed his wife had departed, he implored that his brother, Agamemnon, guide the Greek army to attack Troy retrieve Helen. The Spartans and the Trojans fought a decade war in which the Trojans conquered the Spartans and prevailed throughout the battles. Paris perished after the Spartan capture of Greece, and Helen advanced towards Menelaus, where they were reunited. Based off Greek mythology, Homer writes an epic piece, the _Iliad,_ which is recognized as one of the two, first works of Western literature that agrees with the teachings of ancient Greek mythology. Although, scholars are uncertain if it truly was Homer that wrote the _Iliad_, all credit, so far, belongs to him. The _Iliad_ tells the story of the Trojan War and mainly focuses on the characters Achilles and Hector, but it also informs one about the story of Helen of Troy. The story goes as such: Helen was the wife of Menelaus, the king of Sparta, but when the Trojans arrived in Greece to notarize the treaty between the Spartans and Trojans, she was seduced by Paris, the prince of Troy. Helen could have either been persuaded by Paris  or set by her own motivations to leave Menelaus and her daughter Hermione, but she departed with Paris to his homeland of Troy. When Helen and Paris left, Menelaus launched his ships to have Helen returned to him. The act of sending out the ships, caused Trojans and Spartans to break their treaty and go to battle, therefore, the Trojan War began. Although Homer was the primary writer about Helen, he was not the only one to do so. Along with Homer’s epic poem, a 6th century B.C.E. lyric poet named Stesichorus wrote two versions of Helen of Troy. Stesichorus was born as Tisias or Teisias in Sicily, and he invented the choral â€Å"heroic hymn†. One of the two stories he wrote about Helen was fact, _Palinodia,_ and one was fiction, _Phaedrus_. Stesichorus first wrote the false story about Helen of Troy. In his writings, he stated that not only did Helen of Sparta not reach Troy, but that the gods sent a phantom of her in her place. Helen and Paris ended up in Egypt, where they stayed there as guests of King Proteus. After the war, Menelaus and Helen reunited in Egypt. When his story was finished, Stesichorus was struck blind. He then wrote the traditional story of Helen of Troy that was inspired by Homer, and he gained back his sight after the accepted story was complete. Homer and Stesichorus are just two of the many literary composers who wrote about the accounts of Helen of Troy. The exact location of Troy has been the search of many geologists and archaeologists’ interests, and other believers of the city. With the help of Homer, geological investigators pursue the search for the ancient city. In May of 1873, an archaeologist by the name of Heinrich Schliemann discovered the Troy, or Truva, in Turkey. Using the Iliad as a guide to find the lost city of Troy, Schliemann found a village in Hissarlik that’s location matched Homer’s writings. The geographical features described by Homer were generally in an accurate location. When Schliemann found Troy in the village Hissarlik, there was a hill next to it where he found the hidden treasure. In Hissarlik, the distance from the Aegean Sea was accurate to Homer’s writings and Mount Ida was visible. The grounds around the walls of the city were flat to the point  where someone could run around them. Through excavating, untold mysteries can be uncovered as one learns about what type of city Troy was. Troy was not just one city but several cities stacked on top of the other. When one would fail or be brought down, a new structure would be built above it. There were twelve recorded cities of Troy one built right on top of the other. Homeric Troy, or Troy VII, dated around 1325 B.C.E. to 1990 B.C.E. and was in ruins sometime from 1200 B.C.E. to 1990 B.C.E. The remains of Troy postwar were in a terrible state. It was obvious Troy VII was destroyed in a conflict that arose among the different territories. The buildings were demolished inside and outside of the city. While excavating and exploring this newly found site, Schliemann and his wife saw glinting copper from the side of a shaft. When Schliemann climbed down, he was facing in the direction of the wall, which seemed to have a copper jug hidden inside it. After carving it out, Schilemann and his wife saw that the inside of the jug was filled with golden earrings, necklaces, and pots of gold and silver. Along with the common jewelry and gold findings, were two gold diadems, crowns worn to show royalty, that only a queen or princess, such as Helen, would wear. Archaeologists now know the dates of the attack of the city because of the imported goods from the Mycenaean were declining. If the attackers were Mycenaean, it would not be a surprise that the number of Mycenaean pottery imported into the city would decrease while other imported pottery was consistent. If trading was happening, there must have been people during that time. Searching through the debris, numerous human remains were discovered. A human skull was found inside the southern gate of Ancient Troy. A lower jawbone, from an adult male, was found in the rubble of what was previously the foundation of a residence outside the city. An entire skeleton was also exposed on the surface of the stratum of ancient foundations. These bones not only prove that Troy was a habitation, but that its former residents were unable or insufficient to withstand their opponents and were all  murdered or enslaved. If there were any survivors of the final assault on Troy VII, they would have buried their deceased, unlike an adversary, who would be unconcerned with its enemy’s lifeless body completely. The location of what geographers and archaeologists believe is Troy fits the description of what was told in the writings of ancient writers. The location of the artifacts uncovered, match the weapons that the Ancient Greeks had used. The Greeks used bronze arrowheads as their tools of weaponry during battle. While excavating the remnants of the forts and city of Troy, three bronze arrowheads were discovered. Two were in the forts and one was in the city. According to scientists, Homer’s description of the Trojan battlefield was accurate. When the scientists drilled sediments in North Western Turkey to map the coastline of the city that stood 2,000 years ago, their findings corresponded with Homer’s description. â€Å"It has to be taken seriously that the Homeric picture of the fighting at Troy is in close accord with the geological findings,† John Luce stated. When mapping the coastline, the scientists noticed that the coastline was pushed back from the buildup of silt deposits. They decided to drill 70 meters of the flood-plain surface and they found marine materials, or seashells. As they drilled south, they concluded that the Aegean Sea coastline had been backed up. The story of Helen of Troy may have been misinterpreted rather than overall false because of the cultures and traditions of both the Spartan and Trojan civilizations. Both societies practiced marriage by abduction, the act of stealing a women and marrying her without her having any say. Because of rivalry, women were stolen and forced to marry. During Helen’s childhood, she was abducted by Theseus and was almost forced to marry him had it not been for her protective brothers. When she was older and already married to Menelaus, she was seduced by Paris and married him. When the war was over, she went back to Menelaus rather than stay in Troy. If Helen wanted to be with Paris, she did not show her affection by grieving over him, but instead went back to her previous husband and original homeland. There are many fictitious and factual conclusions that one can imagine about the true story of Helen of Troy. Helen has been portrayed as many different people: a goddess to look up to and worship, a mythological beauty that caused a tremendous war, a representative of the women who suffered through marriage by abduction, and even just an actual historical figure. As archaeologists, geologists, and historians strive to find clues as to who truly was Helen of Troy, one can only acquire from what one already acknowledges. Work Cited Moltenbrey, Karen. â€Å"Myth Making†. Computer Graphics World Vol.26, Issue 6.Jun 2003.California Offset Printers, Inc. Belles. â€Å"Homer’s Iliad†. Iliad, Odyssey, and Aeneid. 2008.http://www.geocities.com/Pentagon/ Quarters/2471/Troy.html Means, Richard. â€Å"Homer: The Epics†. Homer. Jan 2006. http://search.ebscohost.com/login.aspx?direct= true&db=ulh&AN=19625259&site=ehost-live http://www.in2greece.com. 2/24/2007. Web mistress V.E.K. Sandels. 5/3/08. Foley, Helene. Homeric Hymns to Demeter. Princeton University Press. 1994.

“Lone Star”-Borderlands America Essay

Hispano-Mestizo America/Borderlands America: â€Å"Lone Star† The film â€Å"Lone Star† is a murder mystery film based in Frontera, Texas which is a multicultural border town. The significance of the conclusion of â€Å"Lone Star† is based off of several contexts presented throughout the film. The portrayed contexts of the film have to do with relationships and conflicts between races, social classes and power struggle within a community and the border between Mexico and Texas. These contexts place significance throughout the film as a murder mystery is sort of a background to all the events and conflicts that take place. The phrase â€Å"Forget the Alamo† is an idea that is depicted throughout the film. The phrase refers back to the time when Texas was trying to gain independence from Mexico and also deals with a great conflict and broken promises between the Anglos and Mexicans. This idea significantly deals with conflicts between the borders. The phrase is meant to say that they should forget the border war and racial conflict. We even see the border issue between Mercedes Cruz who is a Mexican restaurant owner and a Mexican immigrant herself. She will make rude remarks to the Mexican â€Å"illegal aliens† as she presumes them to be. And to other fellow Mexican Americans, if they speak their language she will stop them and tell them to speak in English because they are â€Å"in America†. And she will even call the border control on other Mexicans she finds trying to sneak into the border town. The concept of cross-cultural relationships is shown in the film by the relationship between Pilar and Sam. Pilar is a Mexican-American school teacher and Sam is an Anglo police officer of Frontera. They had a past relationship when they were younger and in the film find a recent renewed romance between each other. This idea also contributes to the conflicts between races. There is some conflict between Anglos and Mexican-Americans. There is some hostility between them that we see in the film when we look at Pilar’s mother, Mercedes, and between Sam. She has not liked the idea of her daughter being with a â€Å"white† man even back when they were teenagers and still in their renewed romance as they are older. Another reason of her disapproval deals with a surprise later found that Pilar and Sam are half brother and sister. We also see the racial conflict with the questioned morale police officer, Charley Wade. While he was a police officer he was a tyrant to Mexicans and African Americans and would do whatever he can to make them afraid of him, to show whose boss since he was an Anglo. He harassed Otis’ who was an African American who owned a bar that was popular among African Americans. He also shot a Mexican man he knew was smuggling immigrants across the border. And also at the end of the film, he attempted to unjustly kill Otis. His character just showed racial prejudice and abuse of his positional power as a police officer. Another concept from the film is the conflict between the social classes within the community. This concept is portrayed in the film by the political election approaching and the involvement the Mayor Hollis Pogue in the murder mystery years ago. He struggles with dealing with his social and political status and possible loss of power as Mayor in the truth that he is the one who killed Charley Wade. There is also a part of the film that shows the class struggle as the talk of building a new jail as it is an issue of the upcoming sheriff election which is between Sam and a fellow Mexican colleague. And also from the issue about the school curriculum and the debate about which one teaches the â€Å"real† history of the area which one place the right race as the â€Å"good guys†. The teachers debate about this as they know they live in a community with different cultures, race, and classes. In the film â€Å"Lone Star† we see a struggle between the contexts of race, class, power struggle and border wars presented throughout the film. Although the murder mystery is the main plot of the film, these issues are really what the film is about. The film shows the cultural and racial struggles in the relationships  between Otis and other African-Americans and Mexicans against Charley Wade, Mercedes and Sam, Sam and Pilar, and Mercedes and â€Å"illegal aliens†. Whatever race or culture they may be, they have to deal with multicultural issues whether it may be against their own race or another race. Some deal with it in prejudice ways and some have the â€Å"forget the Alamo† mindset. â€Å"Lone Star† opens its viewers to the sometimes â€Å"hidden† issues that are often unforeseen in border towns. It shows the cultural, racial, power, class struggles and conflict present in border towns. It also shows the hardship that the community and people of the community deal with, not only with each other but also within themselves and identifying who they really are and trying to be multicultural and dealing with people of different race and cultures. REFERENCES * Rosa Linda, Fregoso. â€Å"†Gender, Multiculturalism, and the Missionary Position on the Borderlands†Ã¢â‚¬  Docutek Eres. N.p., n.d. Web. 05 Nov. 2012. . * Mckenzie, Shelly. â€Å"Teaching John Sayles’ Lone Star: A Guide for Teachers of Grades 10-12.† Mediapede.org. N.p., n.d. Web. 5 Nov. 2012. .

Final Research Paper Example | Topics and Well Written Essays - 1500 words

Final - Research Paper Example The necessity to create and develop new and cleaner supply of energy is both an imperative of environmental conservation and economics. The urgency of creating and developing new energy supply is urgent due to the damage wrought by the excessive carbon emission of the traditional sources of energy that caused irreversible climate change and other irreversible damage to the environment (Kelly, 2008). One alternative that is seriously considered is nuclear power. Just like any other source of power, nuclear power has its benefits and disadvantages. One of the most popular argument for the preferential use of nuclear power as an alternative source of energy is that it does not produce pollutants and thus can mitigate the effect of climate change by reducing greenhouse gas emission especially carbon dioxide. It also makes energy supplies more secure as the diversification of energy source will lessen the dependency on fuel imports. It is also a cheap source of energy as one single nuclea r power plant can produce tremendous amount of electricity. There are however concerns about the use of nuclear power as an alternative source of energy. Foremost to these concerns is the possibility of a nuclear meltdown just like what happened to Chernobyl and Fukushima Daiichi in Japan. Next is the issue of the disposal of radioactive waste which can prove to be deadly when a living thing is exposed, that includes humans, animals and plants. The Chernobyl disaster demonstrated how devastating a nuclear meltdown is that the nearby town of Pripyat in Ukraine still remained uninhabited today after the 1986 disaster and made it a reason why nuclear technology should not be used. The present reality however compels a serious consideration of an alternative source of energy. At present, other sources of energy are already depleted because they are non renewable and needs to be abandoned because they pollute the environment (Armaroli, & Balzani, 2011). Nuclear power provides an excellen t alternative because it does not release any pollutants to the atmosphere. Unlike the traditional fossil fuel which converts itself into carbon dioxide during its conversion into electrical energy, nuclear power does not emit carbon dioxide because it is not being burned to create electrical energy (Clemmit, 2010). Energy is created in a chemical process which decomposition takes place exothermally that heats up a water to create a steam that would consequently propel the connecting turbine to create electrical energy from a stored chemical energy. This technology was already available since 1600s and may have been first used as a weapon to bomb the cities of Hiroshima and Nagasaki in the Second World War (Graetz, 2011) but it was only in 1957 that it was first used as a source of energy when the first nuclear power plant was constructed at Pennsylvania when a uranium atom was discovered that could be split to produce sub-atomic particles of high energy content (Kelley, 2008). The nuclear power as a source of energy also proved to be efficient because it only requires a very small amount of raw materials to produce a large quantity of energy (Cavallaro, 2010). Raiput even estimated that it a single nuclear plant could supply energy for an entire country for a long time (2006). It is also cost efficient because it requires minimal cost in its maintenance that could last up to sixty years (the regular

Contracting and Procurement in Project Management- Phase 2 part 2DB Essay

Contracting and Procurement in Project Management- Phase 2 part 2DB - Essay Example It simply relates to fixed-price contracts that proffer for development payments. Although it utilizes a formula procedure, it is not planned to be a precise result of the cost of working capital. Its intention is to present general detection to the contractor’s cost of working capital below unstable contract conditions, financing strategies and the financial situation. The contracting officer should analysis the extent to which expenses has been acquired previous to the finalization of the contract operation. The evaluation should be comprised some condensed contractor risk on together the contract previous to finalization and the enduring piece of the contract. When charges have been acquired previous to the finalization, usually scrutinize the contract category risk to be in the small termination of the designated selection. If an extensive part of the costs has been acquired previous to finalization, the contracting officer can distribute a worth as low as 0 %, in spite of contract type.1 Now I will discuses how contract types allocate risk in state of above normal conditions. The contracting officer might allocate an advanced than normal value when there is significant contract type risk. These risks can: FMS sales where the contractor would be able to divulge that there are considerable risks above those typically presented in DoD contracts for comparable items; or A violent performance based imbursement agenda that adds to risk. Now I will elaborate how contract types allocate risk in state of below normal conditions. The contracting officer may allocate an inferior than usual value when the contract category risk is small. Indicators of this are: Why this contract? I have selected this type of contract because the software development company will be given enough time to develop the software. Because there is no incentive for them in developing this software early and the price of software development is fixed, so they can not

2.In the past the body was seen by managers simply as a tool of Essay

2.In the past the body was seen by managers simply as a tool of labour, whereas more contemporary approaches see workers bodies and emotions as largely aesthetic resources. Discuss - Essay Example omoting the organizational culture and principles that enhance the management and the production in the part of labor force (Anderson 1999, P.58). In the past management have been viewed as fully impacted for managers to implement the processes of management which to some extent have, added as the object of only inculcating the labor as a tool of production. This has shrunk the workforce in the organizations, as they do not have an open platform to express their views in an open and amicable way. The collective bargaining power and the ability to set a binding agreement by the management have been paralyzed. However, despite the above challenges the improvements, which are sound and amicable with the sense of improving the welfare of the workers, have been put into place. This serves to be the primary liaison with the various employees union to make the daily running of the organizations’ to be in the right context and sound order. The emotion running of an organizational setup brings a mixed perception of the organization as this brings the subjective of the biological and the psychological reactions of the individual’s mental health. Emotion being is a conscious experience that drives an individual’s way of reaction depending on the presented situation. The emotional setup of an individual drives the mood and temperament of a person and the emotion largely determines the personality of a person. The behavioral and the emotional aspect of a person help to determine the specific functional role carried by an individual in the management of the organization. The issue of the many companies lacking the human resource management department leads to the organization allocating a wider range of responsibilities to the managers. The aligned duties to the mangers to carry out the peoples management activities brings a mixed reactions since the workload depends on a single individual who can inject perso nal